Beautiful lingerie, Perfectly Fitted.


Emma H is an independent lingerie boutique based in the county town of Hertford Hertfordshire. It’s owned and run by Christine Bland and Emma Hares and came about because of their love of lingerie and desperate search for ‘the perfect fit’.

Approximately 85% of women in the U.K are in the wrong size bra! We offer a free friendly professional fitting service. We know being fitted can seem a bit of a daunting task, but we don’t wrap you up in tape measures as we measure by eye and we don’t have to see you topless either! Your safely covered at all times.

Our mission is to get every woman in Hertfordshire in a bra that makes them feel supported and comfortable as well as looking amazing so pop in and see us and help us with our challenge!

We stock Freya, Fantasie, Fauve, Lepel , Prima Donna, Royce, Marie Jo, Charnos, Lejaby, Aubade and Moontide and can supply sizes 28-44 A-K. If we have a bra you like not in your size just ask and we will be happy to order it in for you, if it doesn’t fit you don’t have to buy! If there is a brand we don’t currently stock but you love, pop in or e mail us and let us know, were always on the lookout for new suppliers.